AmeriChoice Federal Credit Union offers a series of competitive specials to attract new customers on an annual basis. With their competitors offering similar auto loan rates, AmeriChoice tasked Viscul Creative to create a campaign that was outside of the box and would gain them traction in a competitive market.
AmeriChoice is a medium-sized credit union that competes with larger financial institutions that flood the market. So, Viscul’s first step was to look at past campaigns done by the competitors. We wanted something that didn’t look like anything that these giants could put out. From, there we generated a concept that not only stood out but delivered on the results for which they were looking.