In early 2016, Ahold USA partnered with Bright Farms – a quickly growing hydroponic farm providing leafy greens, tomatoes, and basil to regional stores. To better educate their customer base, Ahold USA tasked Viscul Creative to create a video and ad spread for their bi-monthly publication, Savory.
Providing product year-round with environmental sustainability in mind, BrightFarms is providing a quality product to Giant of Landover and Martin customers in Maryland and Virginia. (Seriously, the tomatoes are the best we have ever tasted!) Reviewing the research done by Ahold’s in-house team, we created the copy, design and a video to communicate the health, community and environmental impact of the BrightFarms movement.