Ahold USA is a retail grocery company that parents Giant of Carlisle, Giant of Landover, Stop & Shop and Martin’s in the Mid-Atlantic & Northeast Regions. In 2015, Ahold tasked Viscul Creative with a campaign that highlighted the produce purchased from local farms.
Each year, Ahold USA’s stores highlight their partnerships with the local farming community. The “Here We Grow” campaign highlighted the stories of local farmers – featuring the passion they have for the land as well as the economic impact of Ahold’s purchase on the local community – through video, photography and in-store signage. Also, generic program design was featured in-store as well as in external marketing efforts.