On an annual basis, the American Advertising Federation of Greater Frederick hosts a Portfolio Bootcamp in conjunction with AIGA BlueRidge for area college and design school students. This year, as a sponsorship, Viscul Creative was brought in to develop the promotional campaign for the event.

THE CHALLENGE
Making a long-standing event consisting of a one-on-one review of their portfolio of work by a diverse group of advertising, marketing, and design professionals, appear fresh and exciting for college students.

THE SOLUTION
A concept that poked fun at a literal depiction of boots and fine art. Designed with tongue-in-cheek copy, we produced an on-point campaign that spoke to the college-aged audience.

THE RESULTS
The 2017 event was the organization’s second largest boot camp with attendance of 69 students who met with 23 portfolio reviewers and five resume reviewers.

AAF Frederick – Portfolio Bootcamp
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