At the end of 2019, Giant Food Stores came with an updated service concept it has offered for years—home delivery and front-of-store pickup for shoppers.
While this service has been maintained at status-quo, there has been some confusion in the market-place as to where the groceries were coming from and how fresh they really were. With limited pickup locations, the delivery radius being a bit too small, and the ordering experience not a fluid as it could be, the service was ready for an overhaul.
With increased market saturation from other retailers and online startups, like InstaCart, starting to emerge, Giant needed a better solution infused with a personal touch.
Luckily, they had one. By the time they arrived on our doorstep, they already had a plan for how this service would be improved, how it could be expanded, and the goal they were setting out to achieve. What they didn’t have, was how they wanted this new and improved program to look and feel to the marketplace upon rollout.