FORK & LENS
THE FOOD AND BEVERAGE MARKETING PODCAST

From the award-winning team at Viscul, the Fork & Lens podcast takes a fascinating look at the challenges and rewards of marketing for the food and beverage industry. Host and Managing Director Jessica Hughes sits down with an impressive lineup of industry professionals who share insights on a range of topics, including marketing to buyers, working with agencies, and successfully growing brands. In other episodes, listeners get a peek behind the Viscul curtain as Jessica and her talented colleagues tell their favorite firsthand tales from the front lines of food and bev branding. Put your feet up with your brew of choice and enjoy!

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Season 2

EPISODE OVERVIEW

Ben Wenk is a seventh-generation fruit farmer in Adams County, Pennsylvania. He and his family own Three Springs Fruit Farm and are makers of Ploughman Cider as well. In this episode, we talk about the farm's transition to retail through farmer&#

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EPISODE OVERVIEW

When it comes to marketing food and beverage brands with video, the possibilities are endless. In this episode, the Viscul team has an open discussion around storytelling, when and how to introduce your logo, how long your videos can be, how to shoot

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EPISODE OVERVIEW

Randall and Jessica are talking best practices to make an agency an extension of your in-house team. If you want a true partnership and a collaborative relationship, you can't keep your agency at arm's length. Instead, you need to keep them

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Season 1

EPISODE OVERVIEW

Since the moment I met Toni Calderone, I knew she was a force and COVID proved me right. Join me as I sit down with the restauranteur and CEO of O.N.E. Hospitality, to discuss how she is not just survived but thrived over the past several months and

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EPISODE OVERVIEW

In today's creative review, our team is discussing Apple's Slofie campaign. Join us as we discuss the possible insights, technical moves as well as overall critique of the campaign and how it can apply to the food and beverage industry

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EPISODE OVERVIEW

On Part 2 of Meaningful Content, Randall and I are discussing how to distribute meaningful content in the most cost-effective manner. How to address all of the mediums open to your audience and being purposeful

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