FORK & LENS
THE FOOD AND BEVERAGE MARKETING PODCAST

From the award-winning team at Viscul, the Fork & Lens podcast takes a fascinating look at the challenges and rewards of marketing for the food and beverage industry. Host and Managing Director Jessica Hughes sits down with an impressive lineup of industry professionals who share insights on a range of topics, including marketing to buyers, working with agencies, and successfully growing brands. In other episodes, listeners get a peek behind the Viscul curtain as Jessica and her talented colleagues tell their favorite firsthand tales from the front lines of food and bev branding. Put your feet up with your brew of choice and enjoy!

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Season 3

EPISODE OVERVIEW

For our final episode of 2020, we're taking it back to 2006 when Apple introduced its "Get a Mac" campaign. The idea of talking about the competition in advertising has been around for a long time, but Apple took a slightly different approach

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EPISODE OVERVIEW

Lori Taylor is the Founder & CEO of The Produce Moms, a lifestyle media brand and community of passionate fresh produce advocates with a mission to inspire everyone, especially children, to eat more fruits and vegetables. For ten years, Lori sold

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EPISODE OVERVIEW

Today, we look at what 17 years of progressive experience in brand strategy, development, and deployment look like from Kasey's perspective. We dive into customers' needs and how to stay relevant in an ever-changing and developing market

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Season 2

EPISODE OVERVIEW

Growing, packing, and selling fruit can have its ups and downs. In this episode, we're talking with Brenda Briggs, VP of Sales & Marketing with Rice Fruit Company, about how they work to control quality for a product whose quality is also influenced

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EPISODE OVERVIEW

Navigating the digital media landscape can be tricky, especially in the wake of the pandemic. Today we're talking John Bowser, President and CEO of Target Media USA, about his thoughts on the current media marketplace, what trends his company is

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EPISODE OVERVIEW

Today we're getting our team involved, and we're looking a campaign together that Ford recently ran for their truck lineup. In the advertising world, we're continually looking at the work that's all around us. How can we learn from

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Season 1

EPISODE OVERVIEW

Since the moment I met Toni Calderone, I knew she was a force and COVID proved me right. Join me as I sit down with the restauranteur and CEO of O.N.E. Hospitality, to discuss how she is not just survived but thrived over the past several months and

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EPISODE OVERVIEW

In today's creative review, our team is discussing Apple's Slofie campaign. Join us as we discuss the possible insights, technical moves as well as overall critique of the campaign and how it can apply to the food and beverage industry

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EPISODE OVERVIEW

On Part 2 of Meaningful Content, Randall and I are discussing how to distribute meaningful content in the most cost-effective manner. How to address all of the mediums open to your audience and being purposeful

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